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Why do businesses sell for less than their worth?

In many cases, the owner or those who represented the owner did not put in the appropriate time and effort to prepare the business sale properly. Depending on the business, this can take as little as a few weeks, and that’s not very significant when compared with the time you have put in building the business. Applying the same effort to sell as you have done to build your business is very important. You must present your business in the best light if you are to get just reward.

 
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